Solar Marketing Back-Office Support

Solar companies with strong marketing win more customers at lower cost per acquisition. But strong marketing requires consistent content production: case studies, testimonials, project photography, social media posts, website updates. When these tasks are shared across owners, salespeople, and project managers, they get done inconsistently. When they're handled by a dedicated marketing back-office team, they compound into serious marketing momentum. RIH Engineering delivers marketing back-office support as an outsourced service for US solar EPCs, installers, and developers.

What you get

• Case study documentation: project data compilation, results analysis, customer quote coordination, photography selection
• Testimonial collection: reaching out to happy customers, coordinating review requests, following up
• Portfolio documentation: organizing completed projects by type, size, location for sales use
• Website content updates: adding new projects, updating team pages, refreshing service descriptions
• Social media post drafting: LinkedIn, Facebook, Instagram content aligned to your brand voice
• Blog article support: research, drafting, and editorial coordination
• Email newsletter drafting and coordination
• Sales collateral maintenance: keeping brochures, one-pagers, and proposal templates current
• Marketing project management: tracking campaigns, deadlines, and deliverables

What we handle for you

Marketing back-office is time-intensive but not strategic. Someone has to write case studies, pull photos, draft social posts, and update the website. When your CEO or marketing lead does this, they spend less time on marketing strategy. When nobody does it consistently, marketing loses momentum.

We take marketing back-office off your plate. You give us access to project data, brand assets, and your marketing platforms. We handle content production, portfolio maintenance, and social media output to your brand standards. Your marketing leader focuses on strategy, positioning, and paid acquisition.

The cost of doing this in-house

Solar companies with weak marketing content see higher customer acquisition costs, lower conversion rates, and slower brand recognition growth. Case studies drive proposal close rates; testimonials drive review scores; social media drives referrals. When these outputs are inconsistent, all three metrics suffer.

Companies with dedicated marketing back-office teams produce 3 to 5 times more content than companies without. That content compounds over time into significant SEO, social, and sales advantages.

Why RIH Engineering is safe to try

Give us access to your project data and brand assets for one month. We produce case studies, social media content, and portfolio updates during the engagement. If our output doesn't match your brand voice or quality standards, we adjust until it does.

Our marketing team works in your brand voice and to your positioning. We adapt to your existing style guide rather than imposing generic templates.

Our process

1. You give us access to project data, brand assets (logos, style guide, photography), and marketing platforms
2. Our specialist reviews your brand voice, positioning, and content standards
3. Case study workflow established with recent completed projects
4. Testimonial and review request workflow established for post-installation customers
5. Social media content calendar built and posts drafted for your approval
6. Website content update queue established with prioritized additions
7. Weekly marketing output produced (case studies, social posts, blog articles, sales collateral)

Tools and standards

Our marketing team works in WordPress, Webflow, Squarespace, HubSpot Marketing, Mailchimp, Buffer, Hootsuite, Later, Canva, Figma, Adobe Creative Cloud, and any other marketing platform your organization uses.

Client-preferred tools: Our team can be trained to use the tool preferred by the client. If your workflow depends on a specific platform, template, or software, we adapt to it rather than force you into ours.